The J Craft Brand
She's a runabout fit for a king, with a style befitting Brigitte Bardot and the technological sophistication à la James Bond. She embodies the raw performance of her Viking heritage but she's all La Dolce Vita - a striking 1950s/60s retro vintage-style yacht that can't help but turn heads and be desired by all who see her.
She is the J Craft.
A global
operation
REGISTERED HEAD OFFICE:
J-Craft Boats AB
c/o Scandinavian Trust
Birger Jarlsgatan 12
SE-114 34 Stockholm
Sweden
MANUFACTURING:
J Craft Boats AB
c/o Nordic Boat Service AB
Lundbygatan 3
621 41 Visby, Gotland
Sweden
Frequently Asked Questions
What is the essence of the J Craft brand?
Heritage, artistry and performance in very limited numbers - boats built for the few, appreciated by the many.
How does J Craft differentiate itself from other luxury boat brands?
Swedish hand‑build, ultra‑low volume, traceability of every component and the craftsman who made it, and a design language unchanged by trends.
What type of client is drawn to the J Craft brand?
Collectors, creative leaders who prefer character to flash and value knowing the people who built their boat.
Is there a central narrative behind the J Craft identity?
A return to slow, intentional boating - celebrating moments, not miles.
What role does storytelling play in the J Craft brand?
Every Torpedo comes with a build book and ongoing journal, reinforcing its place in a 25‑year (and counting) timeline.
Is J Craft more focused on design or performance?
Both - classic looks are matched by absolute substance and raw capability, superstar looks built with Viking DNA, 47‑knot capability and joystick manoeuvrability.
How does the brand evolve while preserving its heritage?
By adding technology under the skin while leaving the silhouette, materials and hand‑finish intact.