Press Coverage

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Craft Class

BOAT INTERNATIONAL
"With modern artisanship and glamorous flair, classic style will always make a sartorial splash – especially when matched with the head-turning panache of J Craft’s timeless Torpedo" writes Boat International in a big feature shot in the Hamptons with J Craft Torpedo Natalia.
Read on BOAT INTERNATIONAL

Discover the Swedish boats beloved by Roger Moore, Jude Law and the King of Sweden

Vogue Scandinavia
Vogue Scandinavia with a story of J Craft and our Swedish heritage.
Read on Vogue Scandinavia

The boats made by Vikings and sailed by royals

Financial Times
We are proud to be featured in the world renowned Financial Times' Weekend Edition, How To Spend It.
Read on Financial Times

Der Schweden-Express

MEER & YACHTEN
German title MEER & YACHTEN covers J Craft Torpedo Hull #21, Babebi, who were delivered to the South of France this summer of 2023.
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Der die Herzen zufliegen

Frankfurter Allgemeine
"Mediterranean beauty from the far north: a shipyard is doing its thing on Gotland. A German keeps her afloat." leads major German newspaper, Frankfurter Allgemeine, as they uncover the story of J Craft. In German.
Read on Frankfurter Allgemeine

J Craft Torpedo RS test drive review

Motor Boat & Yachting
Alex Smith from Motorboat & Yachting takes the Torpedo RS for a test drive in St Tropez in this video review.
Read on Motor Boat & Yachting

Frequently Asked Questions

Where has J Craft been featured in the media?

Boat International, Robb Report, GQ, Financial Times, Frankfurter Allgemeine Zeitung, 60‑plus international publications and photo shoots from Chanel to Hasselblad. You can find these and 60 plus press articles on the J Craft website.

How can I access press coverage about J Craft?

Key articles are linked on the press page; further cuttings are supplied on request.

Can I request high‑resolution images or media kits for editorial use?

Absolutely - contact marketing@j‑craftboats.com with your outlet and deadline.

Does J Craft work with influencers or brand ambassadors?

Selectively, focusing on individuals who share the brand’s values of authenticity and craft.

How can journalists arrange interviews with the J Craft team?

Submit a brief via the contact form; the PR lead will coordinate suitable spokespeople.

Are there guidelines for using the J Craft brand in media?

Yes—logo, colour and photography rules are included in the press kit.

Does J Craft attend press events or media‑only previews?

Regularly, particularly during Monaco Yacht Show and Cannes Yachting Festival.

Press inquiries

Visby, Gotland

J Craft

marketing@j-craftboats.com