Press Coverage

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Miljardärernas svenska favorit

Dagens Industri
Dagens Industri Weekend visits J Craft’s Visby yard, profiling the slow-motion production of the hand-built Torpedo, its Swedish craft, modern composite construction, and ultra-high-net-worth clientele.
Read on Dagens Industri

Craft Services

V/S Issue 13
V/S profiles J Craft's hand-built Torpedo, tracing the brand's Gotland origins, royal connection, bespoke craftsmanship, and the making of the iconic Zens boat.
Read on V/S Issue 13

Quella scia esclusiva da nord

ARBITER
Italian magazine Arbiter profiles J Craft’s hand-built Swedish Torpedo cruiser, its advanced technology, craftsmanship, and rare collector appeal.
Read on ARBITER

What lies beneath

SPECTACLE
Spectacle explores what lies beneath the J Craft Torpedo’s classic silhouette: a seaworthy, software-driven boat built by hand on Gotland.
Read on SPECTACLE

A nautical wolf in sheep’s clothing

Secret Trips
J Craft’s Torpedo cruiser looks old school, performs new school.
Read on Secret Trips

The Art of Craft Work

THE RAKE
The Rake profiles J Craft’s rare hand-built Swedish Torpedo, tracing its craftsmanship, modern technology, and owner stories from Jacques Sicotte to Fred Coyle’s Amazon Queen.
Read on THE RAKE

Frequently Asked Questions

Where has J Craft been featured in the media?

Boat International, Robb Report, GQ, Financial Times, Frankfurter Allgemeine Zeitung, 60‑plus international publications and photo shoots from Chanel to Hasselblad. You can find these and 60 plus press articles on the J Craft website.

How can I access press coverage about J Craft?

Key articles are linked on the press page; further cuttings are supplied on request.

Can I request high‑resolution images or media kits for editorial use?

Absolutely - contact marketing@j‑craftboats.com with your outlet and deadline.

Does J Craft work with influencers or brand ambassadors?

Selectively, focusing on individuals who share the brand’s values of authenticity and craft.

How can journalists arrange interviews with the J Craft team?

Submit a brief via the contact form; the PR lead will coordinate suitable spokespeople.

Are there guidelines for using the J Craft brand in media?

Yes—logo, colour and photography rules are included in the press kit.

Does J Craft attend press events or media‑only previews?

Regularly, particularly during Monaco Yacht Show and Cannes Yachting Festival.

Press inquiries

Visby, Gotland

J Craft

marketing@j-craftboats.com