Lifestyle
Barefoot luxury, laid-back chic. The J Craft lifestyle is one of relaxation and enjoyment. A simple approach to life's finer things. J Craft yachts are spotted at the most glamorous locales around the world. The Torpedo's singular style does not follow trends and fads; she charts her own course, enticing onlookers along the way.
Effortlessly
Chic
J Craft exists in a world of fashion and celebrity and is as much a part of events such as the Cannes Film Festival and Monaco Formula One Grand Prix as it is the world's major yacht shows.
J Craft exudes barefoot luxury, where the best things in life exist alongside a relaxed attitude and laid-back cool.
Frequently Asked Questions
What defines the J Craft lifestyle?
Bare‑foot luxury and laid‑back chic - enjoying life’s finer things without ostentation, from Saint‑Tropez lunches to quiet Baltic anchorages.
Who typically embraces the J Craft lifestyle?
Discerning individuals who value craftsmanship, rarity, capability and performance, in one word: authenticity.
Is the J Craft lifestyle tied to specific destinations or events?
Frequently seen at Cannes Film Festival, Monaco GP and in harbours like Portofino, Porto Cervo, St Barths, Nantucket and Palm Beach.
How does a J Craft boat complement a luxury lifestyle?
It serves as both, as a capable transport and statement piece - easy to drive, simple to berth, and always ready for an impromptu swim, sunset aperitivo or indeed a quick getaway to the destination of your choice.
Does J Craft collaborate with other luxury brands or experiences?
Yes. Past projects include colour‑matched Rolls‑Royce and BMW pairings and campaigns with Chanel, Jimmy Choo and Tudor among many others.
Can owning a J Craft boat be part of a broader lifestyle vision?
Certainly—the boat often becomes the centerpiece of a client’s coastal home or super‑yacht deck.
How can I experience the J Craft lifestyle before buying?
Request an invitation to a private viewing, Riviera owner event or demonstration cruise.