Journal #27
J Craft Partners with Hinckley Yacht Services
Debuting at the Palm Beach International Boat Show, the partnership brings a concierge approach to J Craft owners in the US
Words by: Bill Springer

J Craft believes every boat it has built should be as effortless and enjoyable to service as it is to own, so the company’s list of service providers around the world is extremely exclusive. And since few American yacht brands have the reputation for quality, craftsmanship and service that Hinckley Yachts does, it was clearly easy for the Swedes to choose Hinckley Yacht Services to be the exclusive service provider in the United States.
This partnership ensures American J Craft owners will receive the same exceptional level of support that J Craft delivers to its clients in Europe. But simply stating that as fact does not adequately capture the depth and power of this new relationship. With Hinckley, no other yacht service provider comes close to sharing J Craft’s commitment to quality, craftsmanship, performance, heritage and beauty. The legendary American brand is quality-obsessed and has nine state-of-the-art service centres right where J Craft’s US owners need them.

‘We’re thrilled that our US clients now have access to Hinckley Yacht Services,’ says Johan Hallén, J Craft’s master builder. ‘Its concierge approach to service – covering everything from storage, paint, varnish, engine maintenance and warranty work – perfectly complements J Craft’s commitment to quality and craftsmanship. With Hinckley’s world-class facilities based where our owners are along the East Coast, plus its mobile service teams, our owners can rest easy knowing help is close at hand wherever they cruise.’


In fact, Hinckley Yacht Services has already completed upgrades on two J Craft Torpedoes at its facility in Stuart, Florida, carried out earlier this winter. ‘We’re extremely excited to be J Craft’s exclusive service provider,’ says Hinckley’s director of marketing, Scott Bryant. ‘We take great pride in delivering the highest standards of craftsmanship and service. Partnering with a brand like J Craft, which shares our commitment to excellence, is truly special. We look forward to providing J Craft owners with the impeccable service they expect.’
Both these refurbished and upgraded J Craft Torpedoes (Natalia and Aquila III) will be on display at the upcoming Palm Beach International Boat Show (19-23 March).

Natalia, a jewel in the J Craft family, has undergone a complete refit at Hinckley Yacht Services. Her extensive overhaul included revarnishing the hull and cockpit, a pristine new paint job, brand-new upholstery and significant technology upgrades.
The most advanced Torpedo to date, Aquila III, will also be at Palm Beach. Not only does Aquila III elevate performance to new heights, she also underscores the Swedish firm’s commitment to bringing every owner’s unique vision to each new boat it builds.

Those attending the Palm Beach International Boat Show will have the opportunity to see first-hand just what Hinckley Yacht Services can do for a J Craft. The results really do speak for themselves.
Bill Springer is an expert in all things nautical and writes for Forbes.