J Craft

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Villa d’Este 2012

28 May 2012

J Craft, the luxury powerboat manufacturer from Sweden, once again partnered with Rolls-Royce Motor Cars at the Concorso d’Eleganza, Villa d’Este over the weekend to offer an incredible VIP experience.

J Craft partners Rolls-Royce Motor Cars at Villa d’Este

J Craft, the luxury powerboat manufacturer from Sweden, once again partnered with Rolls-Royce Motor Cars at the Concorso d’Eleganza, Villa d’Este over the weekend to offer an incredible VIP experience.  

Guests were invited from across Europe to join Rolls-Royce and J Craft to sample the full range of cars as well as the J Craft Torpedo. This extraordinary experience took place against the stunning backdrop of Lake Como, the Villa d’Este hotel and an array of stunning automobiles.  On Friday and Saturday, numerous guests and VIPs at the Concorso took the opportunity to tour the lake by J Craft. On Sunday the boats were part of a special excursion with Rolls-Royce involving a drive to the far end of the lake in a fleet of Rolls-Royce cars and a return to Isola Comacina for lunch by J Craft Torpedo.

Speaking at Villa d’Este on the Sunday, J Craft CEO, Aleks Milakovic said, “The weekend has been both very enjoyable and a major success. There are many parallels between Rolls-Royce and J Craft. Both brands have a unique style; both share a passion for craftsmanship and attention to detail. Significantly, both Rolls-Royce and J Craft believe that anything less than perfection is never good enough. We feel extremely privileged to be here at Villa d’Este as a partner to Rolls-Royce, a company with which we share values in all that we do.”

The Concorso d’Eleganza Villa d’Este began in 1929 and, after an extended break, was revived in the 1990s. The events sets the benchmark by its setting, as well as the enthusiasm of the attending guests. Annually, it attracts an abundance of cars, the elegance, originality and condition of which are unsurpassed.

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